The concept of Marketing Automation is as simple as its name suggests - it helps marketing professionals to automate all marketing tasks and functions. The principle of Drip Marketing is applied to streamline traditional and digital leads from multiple sources while also highlighting which adverts works best for online promotions. It can track, record, categorize, follow up and gain contact information of both leads and inquiries. Marketing Automation thus increases your possibility of sales by converting your inquiries into leads and finally, into customers.
We use a cloud solution Marketing Automation tool named Leadsquared which can be used across multiple channels and devices. This tool can be successfully implemented for all fields from Real Estate to Education to Hospitality.
Multiple useful features and functions are available in Leadsquared Marketing Automation Tools such as Drip Campaigns, Landing Pages, Email & SMS Campaigns, Website Widgets, Website Tracking and other Digital Marketing essentials.
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